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Events | Food & Entrepreneurship | Business NetworkingIIM Nagpur, India

Foodpreneurs Event by TiE

Foodpreneurs Event by TiE Editorial
// THE OVERVIEW

We partnered with TiE — The Indus Entrepreneurs to amplify the Foodpreneurs Event, a large-scale gathering of food entrepreneurs held at IIM Nagpur. Our role was to manage the event's end-to-end digital presence, including performance marketing, social media strategy across Instagram and LinkedIn, influencer collaborations, and full-scale content production.

// KEY CHALLENGES
01

Driving registrations and awareness for a large-scale, niche event in a highly competitive market.

02

Showcasing the value and scale of the event to a mix of emerging and established food entrepreneurs.

03

Coordinating influencer and social campaigns to reach the right audience and drive engagement quickly.

Foodpreneurs Event by TiE Editorial Detail 1
Foodpreneurs Event by TiE Editorial Detail 2
// OBJECTIVES & OUTCOMES
[OBJ-01]

Build a strong social media presence for the event on Instagram and LinkedIn.

[OBJ-02]

Execute performance marketing campaigns to maximize registrations and reach among relevant entrepreneurs.

[OBJ-03]

Collaborate with influencers to increase visibility, credibility, and excitement around the event.

[OBJ-04]

Drive community engagement and awareness to establish Foodpreneurs as a flagship event for food entrepreneurs in India.

Foodpreneurs Event by TiE Final Editorial Visual Detail
// NEXT PROJECT

Bharat Brands Conclave

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