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Kidswear | Lifestyle | D2C FashionDelhi, India

Cookie Pookie

Cookie Pookie Editorial
// THE OVERVIEW

We partnered with Cookie Pookie, a Delhi-based kidswear brand known for its playful designs and everyday comfort, to elevate their Instagram presence and execute a dedicated brand photoshoot. Our role was to translate their cheerful personality into a consistent social media identity showcasing real, lived-in moments.

// KEY CHALLENGES
01

Standing out in a highly competitive kidswear market on Instagram.

02

Balancing cuteness with clarity, making content visually delightful while communicating product value.

03

Capturing authentic expressions and movement while working with child models.

Cookie Pookie Editorial Detail 1
Cookie Pookie Editorial Detail 2
// OBJECTIVES & OUTCOMES
[OBJ-01]

Build a cohesive and recognizable Instagram aesthetic aligned with Cookie Pookie’s brand voice.

[OBJ-02]

Create engaging content formats highlighting comfort, quality, and everyday usability.

[OBJ-03]

Strengthen brand recall and emotional connection with parents through relatable storytelling.

[OBJ-04]

Produce versatile imagery that could be reused across social and digital platforms.

Cookie Pookie Final Editorial Visual Detail
// NEXT PROJECT

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