Aparajita | Amar Ujala
We were approached by Aparajita, Amar Ujala's women-centric vertical, to breathe new life into their existing website. The platform — once a powerful voice for women — had become non-functional, with a dated interface and significant UI/UX limitations. Our goal was to transform it into an intuitive, inclusive, and empowering digital space.
Redesigning a content-heavy website with legacy architecture.
Overcoming poor usability and a cluttered UI.
Ensuring cultural and linguistic sensitivity while making the content feel modern and accessible.
Create a seamless user experience for Hindi-speaking audiences.
Implement clean UI and intuitive navigation for better engagement.
Position Aparajita as a go-to resource for women's empowerment, opinions, and stories.