(Description)
Location: India
Industry: Crochet & Knitting
Scope: Instagram | Website
Loop Studio, a brand born out of a grandmother’s passion for crochet, is all about comfort and craft. Our goal was to bring this heartwarming narrative to life on digital platforms, weaving a brand story that felt personal and timeless. We launched Loop Studio’s online presence with thoughtful visuals and copy that captured the warmth and intimacy of handmade crochet.
Ensuring the authenticity of a small, family-run brand while making it visually appealing to modern audiences. Creating a cozy, nostalgic atmosphere that would resonate in a crowded, trend-driven market.
Balancing brand aesthetics with the human element — the grandmother’s story and the artistry behind every piece.
Build a digital identity that feels personal, warm, and inviting.
Highlight the craftsmanship and dedication that make each crochet creation special. Encourage community and connection through content that invites people into the Loop Studio family.