Foodpreneurs Event by TiE

(Description)

Industry: Events | Food & Entrepreneurship | Business Networking

Scope: Performance Marketing | Instagram & LinkedIn Strategy | Influencer Marketing | Content Production | Community Engagement

Challenges & Objectives

/ Project Overview

We partnered with TiE- The Indus Entrepreneurs to amplify the Foodpreneurs Event, a large-scale gathering of food entrepreneurs held at IIM Nagpur. The event aimed to connect, inspire, and empower food business owners, while creating a platform for networking, learning, and showcasing innovation in the food sector.

Our role was to manage the event’s end-to-end digital presence, including performance marketing, social media strategy across Instagram and LinkedIn, influencer collaborations, and full-scale content production. The goal was to drive registrations, engagement, and awareness while positioning the event as the go-to platform for food entrepreneurs.

/ Challenges

Driving registrations and awareness for a large-scale, niche event in a highly competitive market.
Showcasing the value and scale of the event to a mix of emerging and established food entrepreneurs.
Coordinating influencer and social campaigns to reach the right audience and drive engagement quickly.

/ Objectives

Build a strong social media presence for the event on Instagram and LinkedIn, aligned with TiE’s premium and professional brand identity.
Execute performance marketing campaigns to maximize registrations and reach among relevant entrepreneurs.
Collaborate with influencers to increase visibility, credibility, and excitement around the event.
Produce engaging, scalable content (reels, posts, stories, LinkedIn creatives) to showcase speakers, sessions, and event highlights.
Drive community engagement and awareness to establish Foodpreneurs as a flagship event for food entrepreneurs in India.