(Description)
Location: Delhi, India
Industry: Kidswear | Lifestyle | D2C Fashion
Scope: Instagram Strategy | Social Media Management | Content Creation | Brand Storytelling
We partnered with Cookie Pookie, a Delhi-based kidswear brand known for its playful designs and everyday comfort, to manage and elevate their Instagram presence.
Our role was to translate Cookie Pookie’s cheerful, feel-good personality into a consistent and engaging social media identity. Through thoughtful content planning and creative storytelling, we built a feed that feels warm, fun, and instantly relatable for modern parents, while staying true to the brand’s playful essence.
The goal was simple:
Create content that feels as joyful as the clothes themselves.
Standing out in a highly competitive kidswear market on Instagram.
Balancing cuteness with clarity, making the content visually delightful while still communicating product value.
Creating consistent, scroll-stopping content that appeals to parents while keeping the brand playful and light.
Build a cohesive and recognizable Instagram aesthetic aligned with Cookie Pookie’s brand voice.
Create engaging content formats such as reels, carousels, and static posts that highlight comfort, quality, and everyday usability.
Our social media management focused on creating a well-rounded, engaging content ecosystem:
