(Description)
Location: India
Industry: Women’s Empowerment | News & Media
Scope: Website Redesign | UI/UX Strategy | Copy Overhaul
We were approached by Aparajita, Amar Ujala’s women-centric vertical, to breathe new life into their existing website. The platform—once a powerful voice for women—had become non-functional, with a dated interface and significant UI/UX limitations.
The original site existed only in Hindi, making accessibility and user engagement difficult. Our goal was to transform it into an intuitive, inclusive, and empowering digital space that aligned with the brand’s mission: to amplify women’s voices across India.
Redesigning a content-heavy website with legacy architecture. Overcoming poor usability and a cluttered UI. Ensuring cultural and linguistic sensitivity while making the content feel modern and accessible.
Create a seamless user experience for Hindi-speaking audiences. Implement clean UI and intuitive navigation for better engagement. Position Aparajita as a go-to resource for women’s empowerment, opinions, and stories.
