Food Entrepreneurs Event

(Description)

Location: Nagpur, India

Industry: Food & Beverage | Entrepreneurship | Events

Scope: Logo Design | Visual Identity | Brand Symbolism

Challenges & Objectives

/ Project Overview

We partnered with the Food Entrepreneurs Event hosted at IIM Nagpur, a dynamic gathering designed to bring together food founders, innovators, investors, and ecosystem enablers from across India.

 

Our role was to craft a distinctive logo and visual identity that would serve as the visual cornerstone for all event communications- including social media, print assets, hoardings, event signage, badges, and digital promotions.

 

The objective was clear:

Create a logo that resonates with food entrepreneurship, local energy, and premium event positioning.

/ Challenges

  • Designing a mark that balanced culinary inspiration with business professionalism.

  • Ensuring versatility across diverse applications- from small digital icons to large print placements.

  • Capturing the spirit of Nagpur and IIM Nagpur’s academic credibility while appealing to a wide range of food community stakeholders.

/ Objectives

  • Develop a memorable logo that communicates innovation, growth, and the spirit of food entrepreneurship.

  • Build a visual identity that works across all event touchpoints- online and offline.

  • Align the logo’s tone with both the academic prestige of IIM Nagpur and the energy of India’s food startup ecosystem.

/ Execution

Our logo design process included:

  • Discovery & Concepting: Reviewed event goals, audience segments (entrepreneurs, investors, partners), and visual references related to food and entrepreneurship.

  • Symbol Exploration: Developed concepts blending elements of growth, connection, and culinary cues (e.g., subtle food shapes, abstract growth marks).

  • Refinement & Typography: Finalised a clean, modern wordmark with a symbol that reflects upward momentum and community.

  • Colour & Application: Chose a color palette that feels energetic yet professional- ensuring strong visibility across digital and print.

/ Outcome

The Food Entrepreneurs Event logo became a strong visual anchor for the summit’s brand identity. It served as a clear, versatile mark used across:

 

  • Event hoardings and signage

  • Digital promotions and social media templates

  • Badges, banners, and print marketing

  • Presentations and partner materials
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