Eklavya India Foundation

(Description)

Location: India
Industry: Non-Profit | Education | Youth Empowerment

Scope: Website Strategy | UX/UI | Content Development | Information Architecture

Challenges & Objectives

/ Project Overview

We partnered with Eklavya India Foundation, a mission-driven NGO committed to empowering first-generation students from marginalized communities to access quality higher education and build leadership from the grassroots.

Our role was to create a user-focused, information-rich website that clearly communicated the organisation’s mission, programmes, and impact- helping them connect with students, mentors, donors, and partners through intuitive storytelling and accessible design.

The goal was to transform their digital presence into a strategic platform that educates visitors, encourages participation, and reinforces trust in the foundation’s vision.

/ Challenges

Presenting complex programme information (UG, postgraduate, mentorship, workshops) in a clear and engaging way.
Balancing narrative and data to showcase both impact and opportunities for involvement.
Making the site welcoming and easy to navigate for diverse audiences- students, volunteers, donors, and educational partners.

/ Objectives

Craft a clear information architecture that guides users seamlessly through the foundation’s mission, programmes, and outcomes.
Build a content strategy that highlights impact stories, calls-to-action, and engagement pathways (register, donate, volunteer).
Ensure the website reflects Eklavya’s values- education equity, empowerment, and community leadership- through cohesive visual and written content.

/ Execution

Our website production workflow included:

Discovery & Planning: Mapped key user journeys, stakeholder needs, and content priorities.
Content Structuring: Developed organised sections for programs, impact, team, get involved, and resources.
UX/UI & Design: Created intuitive layouts with clear calls-to-action that encouraged exploration and conversion.
Copy & Storytelling: Wrote informative yet compelling content that communicates value and motivates action.
Responsive Development: Ensured the site performs well across devices and supports accessibility standards.

/Outcome

The new Eklavya India Foundation website became a dynamic digital platform that:

Educates and inspires visitors about the foundation’s mission and programmes.
Amplifies impact through clear storytelling of outcomes and student journeys.
Facilitates engagement with streamlined pathways for students, mentors, and donors to get involved.

The result is a user-centric website that helps Eklavya expand its reach and deepen community connection in support of educational equity for underserved learners.

View Work