(Description)
Location: Global
Industry: Strategic Finance for SMEs
Scope: Website | LinkedIn | Internal Marketing
Aedval, a strategic finance partner focused on SMEs, sought our expertise to create a digital and internal brand presence that aligns with their mission: to empower small and medium enterprises through clear, confident financial guidance. We built everything from scratch website architecture and content, social media strategy, and internal marketing materials to establish a cohesive brand identity that conveys both approachability and financial authority.
Simplifying complex financial concepts to make them engaging and accessible for a broader business audience. Balancing Aedval’s trustworthy, professional image with a warm, collaborative tone. Creating a brand voice that speaks to the unique needs of SMEs, while standing out in a conservative financial landscape.
Develop a digital ecosystem that reflects Aedval’s clarity and credibility. Build trust through LinkedIn content that translates financial jargon into actionable insights. Provide internal marketing collateral that aligns with Aedval’s values and energizes the team. Establish a brand voice that resonates with SMEs and positions Aedval as the approachable expert they need.
