(Description)
Location: India
Industry: Skincare and Beauty
Scope: Social Media | Website | Photoshoots | Graphics | Influencer Marketing | Launch Party
Beauflex, an emerging beauty brand in India, wanted to cut through the noise of a saturated skincare market. We partnered with them to build a fresh, versatile identity that’s equal parts aspirational and authentic. Our strategy focused on crisp, dynamic content that put product textures and moods in the spotlight, while positioning Beauflex as a go-to for self-expression. From influencer marketing and launch events to sleek graphics and a fully optimized website, we covered every angle of the brand’s digital presence.
Standing out in a highly competitive beauty space dominated by established names.
Balancing bold visuals with authentic storytelling that resonates with a digitally native, diverse audience.
Creating consistency across different marketing touchpoints — from social media to influencer campaigns.
Develop a confident, modern digital voice that speaks directly to consumers.
Showcase product textures and moods through stylized photoshoots that drive desire and trust.
Leverage influencer partnerships and launch events to build buzz and credibility.
Establish Beauflex as a beauty brand for everyone, rooted in self-expression and creativity.
