(Description)
Industry: Fintech | Merchant Payments
Scope: Launch Strategy | Website | Social Media | Influencer Marketing | Content Production
We partnered with FiatPe, a dynamic new entrant in the fintech space, to drive its market strategy and digital presence during the crucial launch phase. FiatPe is a merchant-first payment app designed to simplify transactions and reward businesses for going digital.
We launched the brand online to build public trust and visibility, we managed end-to-end execution: website design, social media strategy, influencer marketing, and full-scale content production. Our focus was on making fintech feel accessible, relatable, and empowering for small to mid-size merchants across India.
Launching a new brand in a highly competitive and regulated fintech ecosystem.
Educating merchants about digital payments in a way that’s clear, trustworthy, and engaging.
Creating performance-driven content that drives downloads and builds credibility fast.
Build a strong, relatable brand identity across all digital touchpoints.
Develop an easy-to-navigate, informative website that converts curiosity into downloads.
Execute influencer and content campaigns that create buzz, build community, and highlight real merchant success stories.
Produce scalable content formats (static, video, copy) that adapt across social media.
